FLOWERS BY FLOURISH LTD IS AN INDEPENDENTLY OWNED LIMITED COMPANY AND IS NOT A MEMBER OF ANY TELEPHONE OR INTERNET FLOWER DELIVERY NETWORKS NOR IS IT A SUBSIDIARY OF ANY OTHER BRAND.
Fresh Bright Pink Peonies Delivered Across the UK — Dr Alexander Fleming
If Sarah Bernhardt is the soft, romantic peony, Dr Alexander Fleming is its bold, vivid counterpart. These are cerise-pink, hot-pink peonies with genuine intensity of colour — the variety that stops people in their tracks and dominates any arrangement. At Flowers by Flourish we source every stem fresh from the Dutch Flower Auctions in Rijnsburg through our specialist wholesale partner C.J. Vianen Flowers. Grade A1, 55cm stems. Delivered to your door by Royal Mail Tracked, anywhere in the UK, every working day.
We are an independent specialist florist buying direct at auction every working day — not a supermarket, not a relay network. The stems that reach your door were at auction within 24 to 48 hours. No other national delivery service can match that freshness standard.
About Dr Alexander Fleming — The Bright Pink Peony
Dr Alexander Fleming produces very large, fully double blooms in a deep, saturated cerise-pink. The colour is consistent and reliable from bud to full open — unlike some varieties that shift dramatically in tone as they open, Dr Alexander Fleming holds its vivid colour throughout its vase life. The blooms are among the largest of any commercially grown peony variety — a fully open stem can reach 15 to 18cm across.
The fragrance is moderate to strong — a clean, sweet peony scent with a slightly fresher character than the heavier fragrance of Sarah Bernhardt or Red Charm. Vase life is excellent at 5 to 7 days with correct care. Stems are supplied at 55cm, the full commercial length, arriving in tight bud and opening progressively over 2 to 5 days at room temperature.
Named after the Scottish bacteriologist Sir Alexander Fleming, discoverer of penicillin, this variety was introduced to commercial cultivation in the 1980s and quickly became one of the most widely grown and requested bright pink peonies in the global floristry market.
Bright Pink, Hot Pink, Cerise — What Colour Is This Exactly?
Dr Alexander Fleming sits firmly in the deep, saturated pink range. In natural daylight the colour reads as a rich, vivid cerise — a cool pink with a slight blue undertone that prevents it from appearing orange or red. In photography it often appears slightly more magenta than it does in person. It is distinctly and unambiguously different from Sarah Bernhardt (soft rose-pink), from pale or blush varieties, and from red peonies.
The terms bright pink peonies, hot pink peonies and cerise peonies all describe the same colour range, and Dr Alexander Fleming covers all three. If you are matching to a specific wedding colour palette, Pantone reference or event theme, we strongly recommend ordering a small test quantity in advance — or contact us and we can provide detailed guidance based on the current crop.
For those searching for peonies to match the Zara cerise peony, which became widely known on social media, Dr Alexander Fleming is the closest commercially available equivalent in the cut flower market.
When Are Bright Pink Peonies in Season?
European bright pink peonies are at their peak from mid-May through to mid-July. Dr Alexander Fleming has a slightly shorter season than Sarah Bernhardt and is typically at its finest during late May and June — the weeks when the Dutch auction supply is at maximum volume and the Dutch growing conditions produce the largest, most saturated blooms.
Outside the European season, from August through to April, we source from specialist growers in Chile and New Zealand. Southern hemisphere supply allows us to maintain year-round availability of bright pink peonies, though European season stems — grown in the optimal Dutch growing conditions — are the finest available.
Sustainability and Supply Chain
Our bright pink peonies travel through one of the most transparent and environmentally committed supply chains in UK floristry. C.J. Vianen Flowers, our specialist wholesale partner in Rijnsburg, is a partner of the Flower Sustainability Initiative (FSI) — committed to 90% certified sustainable range by 2025. Their facility runs a geothermal WKO heat exchange system reducing CO₂ versus conventional building heating and cooling, and their new double-deck transport trailers from January 2025 carry 77% more volume per trip, dramatically reducing road miles per stem. Several growers in their network hold MPS certification for environmental performance across pesticide use, energy, water and waste.
How to Care for Your Bright Pink Peonies
Your stems arrive in tight bud — deliberate and correct, meaning they are at their freshest. They will open over 2 to 5 days at room temperature. The colour is most vivid in the first few days of opening and softens slightly at full open — but remains strongly cerise throughout.
Remove all packaging and cut stems at a sharp 45-degree angle with a clean, sharp knife
Place immediately into a clean vase of fresh lukewarm water with the flower food sachet provided
Remove all leaves below the waterline to prevent bacterial growth
Position away from direct sunlight, radiators, draughts and fruit bowls
Change the water completely every two days and re-cut the stems each time
To slow the opening — move to a cool room or refrigerate overnight
To speed the opening — place in a warm, bright spot away from direct sun
With correct care your bright pink peonies will last 5 to 7 days in a vase. Our five-day freshness guarantee is unconditional — if your peonies do not meet the standard we have described, we send a replacement immediately. No lengthy process. We fix it.
Bright Pink Peonies for Weddings and Events
Dr Alexander Fleming peonies are exceptional for weddings with a vivid colour palette. They work brilliantly with fuchsia, magenta, deep burgundy, jewel tones and rich greens. Mixed with dark foliage — eucalyptus, pittosporum, dark hebe, black-stemmed ruscus — bright pink peonies create arrangements with extraordinary visual drama and depth. They also photograph exceptionally well, producing strong, saturated colour in both natural and artificial light.
For wedding and event orders of 20 stems upwards, email us at enquiries@flowersbyflourish.com or email enquiries@flowersbyflourish.com. We recommend ordering at least two weeks in advance during peak season. For colour-critical applications, request a test order in advance.
Frequently Asked Questions — Bright Pink Peonies
What is the brightest pink peony available commercially? Dr Alexander Fleming is the most reliably vivid commercially grown bright pink peony in the UK market. Its cerise-pink colour is consistent, saturated and distinctly brighter than Sarah Bernhardt or any other widely available variety. For even deeper tones, our red peony range — particularly Henry Bockstoce — may also suit.
Are bright pink peonies, hot pink peonies and cerise peonies the same thing? Yes — these are all descriptions of the same colour range. Dr Alexander Fleming covers all three: a deep, saturated, vivid pink that is distinctly different from pale, blush or soft pink varieties. If you search for any of these terms and want a peony, Dr Alexander Fleming is what you are looking for.
Where can I buy bright pink peonies in the UK? Flowers by Flourish delivers Grade A1 bright pink peonies to any UK address by Royal Mail Tracked next-day delivery. Order at flowersbyflourish.com with delivery available Tuesday to Saturday.
Are bright pink peonies available all year round? European bright pink peonies are at their finest mid-May to mid-July. Outside this window we source from Chile and New Zealand, maintaining year-round availability. Peak European season stems are the finest.
Are these the peonies that match the Zara cerise peony? Dr Alexander Fleming is the closest commercially available cut flower equivalent to the cerise peonies widely shared on social media in recent years. It is the variety most UK florists use when a vivid cerise-pink peony is specified.
Can I send bright pink peonies as a gift? Yes — every order is gift-wrapped and includes a personalised message card. Bright pink peonies are a bold, vivid and joyful gift for birthdays and celebrations. Delivered to any UK address by Royal Mail Tracked, with tracking sent to the recipient.
For wedding orders, bulk stems or variety advice please email enquiries@flowersbyflourish.com or visit our complete peonies guide. Grade A1 from the Dutch Flower Auctions, delivered anywhere in the UK.
Fresh Bright Pink Peonies Delivered Across the UK — Dr Alexander Fleming
If Sarah Bernhardt is the soft, romantic peony, Dr Alexander Fleming is its bold, vivid counterpart. These are cerise-pink, hot-pink peonies with genuine intensity of colour — the variety that stops people in their tracks and dominates any arrangement. At Flowers by Flourish we source every stem fresh from the Dutch Flower Auctions in Rijnsburg through our specialist wholesale partner C.J. Vianen Flowers. Grade A1, 55cm stems. Delivered to your door by Royal Mail Tracked, anywhere in the UK, every working day.
We are an independent specialist florist buying direct at auction every working day — not a supermarket, not a relay network. The stems that reach your door were at auction within 24 to 48 hours. No other national delivery service can match that freshness standard.
About Dr Alexander Fleming — The Bright Pink Peony
Dr Alexander Fleming produces very large, fully double blooms in a deep, saturated cerise-pink. The colour is consistent and reliable from bud to full open — unlike some varieties that shift dramatically in tone as they open, Dr Alexander Fleming holds its vivid colour throughout its vase life. The blooms are among the largest of any commercially grown peony variety — a fully open stem can reach 15 to 18cm across.
The fragrance is moderate to strong — a clean, sweet peony scent with a slightly fresher character than the heavier fragrance of Sarah Bernhardt or Red Charm. Vase life is excellent at 5 to 7 days with correct care. Stems are supplied at 55cm, the full commercial length, arriving in tight bud and opening progressively over 2 to 5 days at room temperature.
Named after the Scottish bacteriologist Sir Alexander Fleming, discoverer of penicillin, this variety was introduced to commercial cultivation in the 1980s and quickly became one of the most widely grown and requested bright pink peonies in the global floristry market.
Bright Pink, Hot Pink, Cerise — What Colour Is This Exactly?
Dr Alexander Fleming sits firmly in the deep, saturated pink range. In natural daylight the colour reads as a rich, vivid cerise — a cool pink with a slight blue undertone that prevents it from appearing orange or red. In photography it often appears slightly more magenta than it does in person. It is distinctly and unambiguously different from Sarah Bernhardt (soft rose-pink), from pale or blush varieties, and from red peonies.
The terms bright pink peonies, hot pink peonies and cerise peonies all describe the same colour range, and Dr Alexander Fleming covers all three. If you are matching to a specific wedding colour palette, Pantone reference or event theme, we strongly recommend ordering a small test quantity in advance — or contact us and we can provide detailed guidance based on the current crop.
For those searching for peonies to match the Zara cerise peony, which became widely known on social media, Dr Alexander Fleming is the closest commercially available equivalent in the cut flower market.
When Are Bright Pink Peonies in Season?
European bright pink peonies are at their peak from mid-May through to mid-July. Dr Alexander Fleming has a slightly shorter season than Sarah Bernhardt and is typically at its finest during late May and June — the weeks when the Dutch auction supply is at maximum volume and the Dutch growing conditions produce the largest, most saturated blooms.
Outside the European season, from August through to April, we source from specialist growers in Chile and New Zealand. Southern hemisphere supply allows us to maintain year-round availability of bright pink peonies, though European season stems — grown in the optimal Dutch growing conditions — are the finest available.
Sustainability and Supply Chain
Our bright pink peonies travel through one of the most transparent and environmentally committed supply chains in UK floristry. C.J. Vianen Flowers, our specialist wholesale partner in Rijnsburg, is a partner of the Flower Sustainability Initiative (FSI) — committed to 90% certified sustainable range by 2025. Their facility runs a geothermal WKO heat exchange system reducing CO₂ versus conventional building heating and cooling, and their new double-deck transport trailers from January 2025 carry 77% more volume per trip, dramatically reducing road miles per stem. Several growers in their network hold MPS certification for environmental performance across pesticide use, energy, water and waste.
How to Care for Your Bright Pink Peonies
Your stems arrive in tight bud — deliberate and correct, meaning they are at their freshest. They will open over 2 to 5 days at room temperature. The colour is most vivid in the first few days of opening and softens slightly at full open — but remains strongly cerise throughout.
Remove all packaging and cut stems at a sharp 45-degree angle with a clean, sharp knife
Place immediately into a clean vase of fresh lukewarm water with the flower food sachet provided
Remove all leaves below the waterline to prevent bacterial growth
Position away from direct sunlight, radiators, draughts and fruit bowls
Change the water completely every two days and re-cut the stems each time
To slow the opening — move to a cool room or refrigerate overnight
To speed the opening — place in a warm, bright spot away from direct sun
With correct care your bright pink peonies will last 5 to 7 days in a vase. Our five-day freshness guarantee is unconditional — if your peonies do not meet the standard we have described, we send a replacement immediately. No lengthy process. We fix it.
Bright Pink Peonies for Weddings and Events
Dr Alexander Fleming peonies are exceptional for weddings with a vivid colour palette. They work brilliantly with fuchsia, magenta, deep burgundy, jewel tones and rich greens. Mixed with dark foliage — eucalyptus, pittosporum, dark hebe, black-stemmed ruscus — bright pink peonies create arrangements with extraordinary visual drama and depth. They also photograph exceptionally well, producing strong, saturated colour in both natural and artificial light.
For wedding and event orders of 20 stems upwards, email us at enquiries@flowersbyflourish.com or email enquiries@flowersbyflourish.com. We recommend ordering at least two weeks in advance during peak season. For colour-critical applications, request a test order in advance.
Frequently Asked Questions — Bright Pink Peonies
What is the brightest pink peony available commercially? Dr Alexander Fleming is the most reliably vivid commercially grown bright pink peony in the UK market. Its cerise-pink colour is consistent, saturated and distinctly brighter than Sarah Bernhardt or any other widely available variety. For even deeper tones, our red peony range — particularly Henry Bockstoce — may also suit.
Are bright pink peonies, hot pink peonies and cerise peonies the same thing? Yes — these are all descriptions of the same colour range. Dr Alexander Fleming covers all three: a deep, saturated, vivid pink that is distinctly different from pale, blush or soft pink varieties. If you search for any of these terms and want a peony, Dr Alexander Fleming is what you are looking for.
Where can I buy bright pink peonies in the UK? Flowers by Flourish delivers Grade A1 bright pink peonies to any UK address by Royal Mail Tracked next-day delivery. Order at flowersbyflourish.com with delivery available Tuesday to Saturday.
Are bright pink peonies available all year round? European bright pink peonies are at their finest mid-May to mid-July. Outside this window we source from Chile and New Zealand, maintaining year-round availability. Peak European season stems are the finest.
Are these the peonies that match the Zara cerise peony? Dr Alexander Fleming is the closest commercially available cut flower equivalent to the cerise peonies widely shared on social media in recent years. It is the variety most UK florists use when a vivid cerise-pink peony is specified.
Can I send bright pink peonies as a gift? Yes — every order is gift-wrapped and includes a personalised message card. Bright pink peonies are a bold, vivid and joyful gift for birthdays and celebrations. Delivered to any UK address by Royal Mail Tracked, with tracking sent to the recipient.
For wedding orders, bulk stems or variety advice please email enquiries@flowersbyflourish.com or visit our complete peonies guide. Grade A1 from the Dutch Flower Auctions, delivered anywhere in the UK.
Welcome to FLOURISH! We send Bouquets, Flower Subscriptions & Plant Subscriptions, NATIONWIDE using ROYAL MAIL. Flourish is an independently owned Limited Company and is NOT a member of any Telephone or Internet Flower Delivery Networks. Please note our useful guidelines below.
PLEASE ALLOW UP TO 48 HOURS FOR DELIVERY. Orders placed after 5pm will be processed the following working day. ROYAL MAIL sends tracking via email or text once our daily shipments have been manifested.
* ALWAYS SELECT DELIVERY THE DAY BEFORE A SPECIAL OCCASION.
** To ensure you receive the freshest flowers from the Dutch Auctions, please place your order in good time.
*** Last minute orders are subject to availability. Some products may be substituted for similar flowers at an equivalent value.
**** APPLE PAY CUSTOMERS **** ALWAYS CHECK YOUR DELIVERY ADDRESS WHICH IS STORED IN YOUR TELEPHONE.
ONE OFF BOUQUETS Stem counts and product recipes are available upon request.
FOR OUR SUBSCRIBERS Flourish aim to offer our subscribers excellent value for money throughout the seasons. Although the value of each stem varies, below is an approximate stem count for our mixed bouquets.
For our single variety bouquets (e.g Roses or lilies), we sell these flowers at prices between £1.50 and £4.00 per stem depending on the variety.
We always aim to buy our flowers at the best prices from the Dutch Flower Auctions, so that we can pass on this value for money to our customers. MIXED BOUQUET SIZES
Flourish supply the freshest flowers delivered to you straight from the Dutch Flower Auctions. If you are not 100% satisfied, contact my team and we will send a replacement bouquet to arrive ASAP no questions asked. Best Wishes Lola Managing Director
All floral products are subject to availability. In the event of any supply difficulties or lack of stock of certain varieties of flowers, we reserve the right to substitute any product with an alternate product of a similar style and equivalent (or greater) value and quality. We will do our best to contact you to agree an alternative but cant guarantee that we will be able to do so during busy periods and for orders placed at the end of the day. PLEASE PLACE YOUR ORDER AS EARLY AS POSSIBLE FOR US TO PRE-ORDER YOUR FLOWERS FROM HOLLAND.
Flourish supply ongoing flower subscriptions, delivered weekly, fortnightly or monthly anywhere in the UK.Sending your regular flower delivery is EASY!1. Select: Your Bouquet Size, Frequency & Initial Duration.2. We Design: Lovely variations each week.3. Contact Us: To stop, change or pause your subscription.4. Need Help: Call on 020 7701 4272.
13.1 All subscription discount codes are subject to our minimum orders (detailed below).
13.1.1 AVAILABLE SUBSCRIPTION DISCOUNT CODES:
FIRST4: Entitles users to a 50% discount on the following – Your first 4 weekly deliveries, your first 2 fortnightly deliveries or the first of your monthly deliveries.
FORT: Entitles users to a 50% discount on the following – Your first 2 fortnightly deliveries.
MONTH: Entitles users to a 50% discount on the following – The first of your monthly deliveries.
13.2 We offer our discount codes in good faith and as a result require the following minimum number of orders per discount usage per user before cancellation:
13.2.1 FIRST4 FLEXIBLE USE DISCOUNT CODE: This code may be used for weekly, fortnightly and monthly deliveries.
13.3 If a customer cancels their subscription before they have paid for the minimum number of deliveries as per their respective offer codes then Flowers by Flourish Ltd will recoup the full amount of the discount retrospectively in addition to £10 cancellation charge. If a customer has only had one discounted delivery and then cancels, we will recoup the discount applied to that delivery and a £10 cancellation charge. If there have been 2 deliveries then we will recoup 2 discounts and apply a single £10 cancellation charge. If there have been 3 deliveries then we will recoup 3 discounts and apply a single £10 cancellation charge. If there have been 4 deliveries we will recoup 4 discounts and apply a single £10 cancellation charge
1. Flowers by Flourish Ltd supply ongoing weekly, fortnightly & monthly flower subscriptions.2. Customers who order 3, 6, 9 or 12 months of flowers and wish to cancel their subscription duration after their initial commitment may do so by contacting our office by telephone on 020 7701 4272 by email on enquiries@flowersbyflourish.com or via their My Account area on our website. 3. All subscription discount codes are subject to our minimum orders terms & conditions.4. Our Home flower Subscriptions are subject to a minimum Notice Period of 7 days prior to cancellation.5. Contact us by phone or email – 020 7701 4272 or enquiries@flowersbyflourish.com to pause or change your subscription at any time.
ONE OFF BOUQUETS
